Seafood Labelling Trends
By Dr. H. Pickering, Centre for the Economics and Management of Aquatic Resources, Department of Economics, University of Portsmouth
Locksway Road, Southsea, Hampshire PO4 8JF,U.K.

Abstract

This presentation draws on a number of studies and initiatives underway in the USA and Europe, demonstrating trends and preferences for seafood labelling. Product labelling performs both an information provision and product differentiation role. Studies have shown consumers' preferences for product labelling, particularly in terms of quality assurance and assurances as to the sustainability of harvesting and management. Tying into such preferences offers market opportunities.